Concept for Product Detail Page
YETI is a popular American manufacturer specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, etc.
Yeti mugs and coolers became popular in the late 2000s and early 2010s. They were originally designed for use by outdoor enthusiasts, who needed a mug that could keep their drinks cold or hot for extended periods of time in harsh outdoor environments. However, they quickly became popular with a wider audience, thanks to their stylish design and durable construction. Customers say that the innovative design, superior construction, unparalleled insulation, and excellent warranty and customer service justifies the high price of the products.
Yeti mugs and coolers became popular in the late 2000s and early 2010s. They were originally designed for use by outdoor enthusiasts, who needed a mug that could keep their drinks cold or hot for extended periods of time in harsh outdoor environments. However, they quickly became popular with a wider audience, thanks to their stylish design and durable construction. Customers say that the innovative design, superior construction, unparalleled insulation, and excellent warranty and customer service justifies the high price of the products.
While the Mugs and Coolers are a popular category, Yeti wants to leverage existing Brand trust to promote their alternative line of outdoor products like the Insulated Blankets.
Goal I: Increase Conversion Rate
● Adopt Ecommerce Best Practices to optimize the page
● Study Competitors to unearth trends in the American DTC ecommerce Industry at large
and in the Outdoor Products Vertical specifically
● Get a sense of Yeti’s Digital Marketing media and Brand Literature to make sure the
messaging is consistent across the user journey
Goal II: Increase Product Discoverability / Average Order Value
● How can we ensure we link other products to this page so it doesn’t remain a single-product order or a dead-end for the user?
Goal III: Improve the Visual Design of the page
● Upgrade the overall aesthetic of the page - the Typography, Layout, Composition, Colors, the balance of Positive and Negative space and so on - to achieve a cleaner, usable, and a pleasing interface.
● Ensure it doesn’t deviate from Yeti’s established Brand elements like the font, primary color etc.
● Focus on designing for Mobile.
Existing Product Detail Page
Solution
Proposed Product Detail Page
After several research and following proper guidelines for a shop detail page, I have made the product detail page by introducing several features.
Video of Interactions:
